Which of the Following $\bold{\text{IS NOT}}$ Good Advice with Respect to Leveraging Customer Satisfaction from a to Leveraging

Multiple Choice

Which of the following $\bold{\text{IS NOT}}$ good advice with respect to leveraging customer satisfaction from a strategic point of view?

A) Understand what can go wrong in fulfilling customers' needs.
B) Offer a satisfaction guarantee.
C) Flesh out all uncontrollable issues and attempt to prevent them.
D) Make it easy for customers to complain.
E) Make customer satisfaction measurement an ongoing priority.