The Contingency Approach to Managing Hybrid Channels States That

Multiple Choice

The contingency approach to managing hybrid channels states that

A) the type of channel used is contingent upon the technological capabilities of the firm
B) the type of channel selected should be contingent upon the technological capabilities of customer segments
C) the type of channel used must be matched to the tasks needed by particular customer segments
D) companies should consider displacement of existing sales through hybrid channel development
E) choosing one channel for optimum performance will lead to success