Multiple Choice
Which TWO of the following could be considered as 'cost drivers' in Yip's 'Drivers of Internationalisation' model?
A) An international agency gains from economies of scale.
B) An agency has global customers.
C) Advertising regulations are being standardised across different regional markets.
D) An agency is able to exploit cheaper labour in one of its locations e.g. WRSX can employ new media expertise in Singapore at lower wage rates.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Currently WRSX adopts a multi-domestic approach to
Q2: If WRSX decides to enter new markets,
Q3: WRSX has grown primarily through a series
Q4: Interactive and digital media are presenting many
Q6: If WRSX, or one of its competitors,
Q7: Using the Ashridge Parenting Matrix (Goold and
Q8: Which TWO of the following are sensible
Q9: Match the following terms used in the