If WRSX Decides to Enter New Markets, It Will Need

Multiple Choice

If WRSX decides to enter new markets, it will need to consider which entry mode to choose. Which TWO of the following statements about entry modes is correct?

A) A wholly owned subsidiary in a 'greenfield' start up operation would be the lowest risk option.
B) A joint venture with a local partner would enable the company to tap into the partner's cultural know-how, linkages and reputation.
C) A wholly owned subsidiary would be suitable in markets where the agency has broad competitive advantages that can easily be transferred to the new markets.
D) Franchising or licensing of the agency's brand name to a local firm is a high cost/high risk option which should only be used in exceptional circumstances.