Multiple Choice
Which TWO of the following are sensible reasons for WRSX to avoid diversifying into new activities beyond its core marketing services?
A) There are no possibilities for economies of scope.
B) Research shows that unrelated diversification is negatively co-related with performance.
C) The potential for synergy is limited as the activities are not related.
D) Spreading risk across a wide range of activities reduces dependence on one market.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Currently WRSX adopts a multi-domestic approach to
Q2: If WRSX decides to enter new markets,
Q3: WRSX has grown primarily through a series
Q4: Interactive and digital media are presenting many
Q5: Which TWO of the following could be
Q6: If WRSX, or one of its competitors,
Q7: Using the Ashridge Parenting Matrix (Goold and
Q9: Match the following terms used in the