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Match the Following Terms to the Most Appropriate Definition

Question 6

Matching

Match the following terms to the most appropriate definition.

Premises:

Responses:

Lobbying

The practice of building longer term value by increasing customer retention and satisfaction.

Relationship Marketing

The practice of managing the flow of information between an organisation and the different groups it interacts with.

Direct Marketing

The practice of influencing decisions made by Governments and other decision makers.

Public Relations

The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.

Premises:

Lobbying

Relationship Marketing

Direct Marketing

Public Relations

Responses:

The practice of building longer term value by increasing customer retention and satisfaction.

The practice of managing the flow of information between an organisation and the different groups it interacts with.

The practice of influencing decisions made by Governments and other decision makers.

The practice of sending marketing messages to customers without intervening media and these messages are focussed on driving sales by eliciting sales responses.

Correct Answer:

Premises:

Responses:

Lobbying

Relationship Marketing

Direct Marketing

Public Relations