Matching
Match the following PESTEL elements to the environmental change they are most closely related to.
Premises:
Political
Technological
Economic
Social
Responses:
The growth of opportunities in Eastern Europe as the EU expands
The growing importance of the 'grey' market
The growing use of digital media and the internet by target customers
The threat of a prolonged reduction in the GDPs of economies in the West.
Correct Answer:
Premises:
Responses:
Political
Technological
Economic
Social
Premises:
Political
Technological
Economic
Social
Responses:
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