Question 1

List the criteria used by Progressive Grocer to determine the best category captains.

Accepted Answer

The answer of List the criteria used by Progressive Grocer...

Question 2

_______________ entails the application of marketing techniques to ensure the value of the brand by retaining and acquiring new customers.

Accepted Answer

The answer of _______________ entails the application of marketing techniques...

Question 3

Ultimately the _______________ makes the decision to accept,reject,or modify planograms.

Accepted Answer

The answer of Ultimately the _______________ makes the decision to...

Question 4

The average increase in sales for retailers due to category management is:

Accepted Answer

A) 12% 
B) 14% 
C) 17% 
D) 19%

Question 5

Explain how the concept of category management in the context of a mall.

Accepted Answer

The answer of Explain how the concept of category management...

Question 6

Loyalty cards assist retailers in determining all except:

Accepted Answer

A) Customers' buying behavior 
B) Customers' decision making hierarchy 
C) Customers' favorite brands 
D) Customers' favorite sizes in products

Question 7

In _______________ the category is more important than a single brand or stock keeping unit.

Accepted Answer

The answer of In _______________ the category is more important...

Question 8

_______________ determine which brands and the sizes within the brands are included in the planogram.

Accepted Answer

The answer of _______________ determine which brands and the sizes...

Question 9

A detailed depiction of a display of computer images or photographs:

Accepted Answer

A) Data source 
B) Image 
C) Pictogram 
D) Planogram

Question 10

_______________ is a distinct,manageable group of products or services customers perceive as related,or as substitutes.

Accepted Answer

The answer of _______________ is a distinct,manageable group of products...

Question 11

When comparing how an electronics store defines a category as compared to a mass merchandiser,the most likely definitions are:

Accepted Answer

A) Televisions and cell phones 
B) Televisions and electronics 
C) Televisions and DVDs 
D) Televisions and computers

Question 12

Which is NOT considered a problem in the category captain arrangement?

Accepted Answer

A) Ability to exclude rival vendors 
B) Ability to increase cost of competing for the category captain's company 
C) Ability to conspire with other vendors 
D) Ability to determine which products are included in a planogram.

Question 13

List and explain the three guiding principles of category management.

Accepted Answer

The answer of List and explain the three guiding principles...

Question 14

_______________ review planograms to determine if the planogram is fair to all vendors.

Accepted Answer

The answer of _______________ review planograms to determine if the...

Question 15

The average increase in sales attributed to category management for retailers is about _______________ and _______________ for manufacturers or vendors.

Accepted Answer

The answer of The average increase in sales attributed to...

Question 16

Explain the difference in brand management and category management.

Accepted Answer

The answer of Explain the difference in brand management and...

Exam 1: Introduction