Question 1

What are the potential areas of growth for Facebook?

Accepted Answer

Facebook does have lots of upside earnings potential. If Facebook creates its own ad network, it might be able to offer ad targeting that performs better than Google's so-called AdSense product. Google targets ads on other websites based largely on keywords found on that page, plus details it can glean from tracking a person's web browsing history. Facebook can do all this, but it could also add in all sorts of data from the dark web that Google can't see: data from a user's social activity, their highly-accurate personal profile, and more.
Facebook TV can make the TV a platform for social activity: video chat, serving targeted ads, social entertainment recommendations, games, and all sorts of commerce.

Question 2

Facebook is publicly accessible with search engines, like Google and Bing, being able to index all of Facebook content.

Accepted Answer

A) True 
 B)False  False

Question 3

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

Accepted Answer

A)   running the organization single-handedly.
B)   valuing the firm at $15 billion, which exceeded investor expectations.
C)   employing antitrust laws and limiting the investors' degree of control.
D)   appointing 3 additional directors instead of 5.
E)   retaining a majority of voting rights in the public company. E

Question 4

What is Facebook's motivation for offering new features under an opt-out scheme?

Accepted Answer

A)   It gives users a sense of control of their online activities.
B)   It is easier for users to manage, as opposed to complex opt-in programs.
C)   It ensures a larger audience, and helps enhance network effects and data advantages.
D)   Internet laws stipulate that all new features offered by social networks should be based on an opt-out format.
E)   Users are seldom bothered about managing their personal data and tracking of their online activities.

Question 5

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

Accepted Answer

A) True 
 B)False

Question 6

For years, which of the following is the only major media category that has seen an increase in spending?

Accepted Answer

A)   Online advertising
B)   Radio jingles
C)   Television ads
D)   Print media
E)   Telemarketing

Question 7

Users tend to be more task-oriented when using Google as compared to Facebook.

Accepted Answer

A) True 
 B)False

Question 8

Uncertainty about the ROI of Facebook advertising is an area of concern for the firm.

Accepted Answer

A) True 
 B)False

Question 9

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Accepted Answer

A)   Internet exchange points.
B)   private clouds.
C)   colocation centers.
D)   content delivery networks.
E)   cookies.

Question 10

A stock broker trades shares he does not own with an obligation of later repayment, and in the hope that the price of traded shares will fall. He then repays share debt with shares purchased at a lower price and pockets the spread between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.

Accepted Answer

A)   insider trading
B)   churning
C)   arbitrage trading
D)   short selling
E)   going long

Question 11

Facebook doesn't sell banner advertisements.

Accepted Answer

A) True 
 B)False

Question 12

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Accepted Answer

A)   shared source files
B)   proprietary software
C)   available files
D)   licensed documents
E)   open source software

Question 13

Which of the following is a major problem encountered by Facebook as it embraces a more open approach?

Accepted Answer

A)   Greater click-through rates
B)   Higher switching costs
C)   Ineffective paid advertising
D)   Smaller developer base
E)   Weakened strategic assets

Question 14

Facebook is officially banned in _____. Facebook has discussed a partnership with this country's dominant search site, Baidu, but moving forward with an effort that complies with the country's filtering requirements leaving executives conflicted.

Accepted Answer

The answer of Facebook is officially banned in _____. Facebook...

Question 15

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

Accepted Answer

A)   Facebook
B)   Picasa
C)   Shutterfly
D)   Flickr
E)   Photobucket

Question 16

Opt-in schemes guarantee the largest possible audience for a firm that wants to collect data to improve the user experience.

Accepted Answer

A) True 
 B)False

Question 17

Most Facebook applications are focused on businesses and educational services.

Accepted Answer

A) True 
 B)False

Question 18

Users of Google and other search engines are said to be on a hunt because they:

Accepted Answer

A)   have a rough idea of what they will encounter.
B)   want to explore and look around.
C)   are there to collect information to drive a specific action.
D)   allocate time for activities such as looking for news and friend updates.
E)   are unwilling to leave the Web page when they are having conversations.

Question 19

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

Accepted Answer

The answer of Describe the two strategic resources that are...

Question 20

The bulk of Facebook's revenue comes from:

Accepted Answer

A)   data aggregation services.
B)   application development.
C)   subscription fees.
D)   data harvesting.
E)   advertising.

Exam 9: Facebook: Building a Business From the Social Graph

What are the potential areas of growth for Facebook?

Facebook is publicly accessible with search engines, like Google and Bing, being able to index all of Facebook content.

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

What is Facebook's motivation for offering new features under an opt-out scheme?

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

For years, which of the following is the only major media category that has seen an increase in spending?

Users tend to be more task-oriented when using Google as compared to Facebook.

Uncertainty about the ROI of Facebook advertising is an area of concern for the firm.

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Facebook doesn't sell banner advertisements.

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Which of the following is a major problem encountered by Facebook as it embraces a more open approach?

Facebook is officially banned in _____. Facebook has discussed a partnership with this country's dominant search site, Baidu, but moving forward with an effort that complies with the country's filtering requirements leaving executives conflicted.

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

Opt-in schemes guarantee the largest possible audience for a firm that wants to collect data to improve the user experience.

Most Facebook applications are focused on businesses and educational services.

Users of Google and other search engines are said to be on a hunt because they:

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

The bulk of Facebook's revenue comes from: