Question 1

The second phase of the Web is about:

Accepted Answer

A)  putting information online and providing people with ways to find it. 
B)  making low-cost Internet access available to everyone. 
C)  integrating the Internet and the World Wide Web. 
D)  connecting people with one another. 
E)  improving the speed of broadband access across the globe.

Question 2

_____ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Accepted Answer

A)  Crowdsourcing 
B)  Localization 
C)  Content adjacency 
D)  Walled garden 
E)  Switching costs

Question 3

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as send or receive data.

Accepted Answer

The answer of _____ refer to programming hooks, or guidelines,...

Question 4

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

Accepted Answer

A) True 
 B)False

Question 5

How has Facebook dominated the link-sharing market?

Accepted Answer

The answer of How has Facebook dominated the link-sharing market?...

Question 6

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

Accepted Answer

The answer of Discuss the controversies that were caused by...

Question 7

Which of the following is also known as Metcalfe's Law?

Accepted Answer

A)  Network effects 
B)  Crowdsourcing 
C)  Localization 
D)  Switching costs 
E)  Free rider problem

Question 8

The earlier a firm accepts venture capitalist funding, the more control it exerts over its own functioning in the long run.

Accepted Answer

A) True 
 B)False

Question 9

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Accepted Answer

The answer of When others take advantage of a user...

Question 10

Roughly one in every seven people on the planet has a Facebook account.

Accepted Answer

A) True 
 B)False

Question 11

Facebook is mostly powered by open source software such as MySQL and Memcache.

Accepted Answer

A) True 
 B)False

Question 12

CPM, a method of charging for advertisements, is the short form for _____.

Accepted Answer

The answer of CPM, a method of charging for advertisements,...

Question 13

Facebook has overtaken all Internet rivals, except Google, in terms of revenue per user.

Accepted Answer

A) True 
 B)False

Question 14

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Accepted Answer

A) True 
 B)False

Question 15

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

Accepted Answer

A)  switching costs 
B)  distribution channels 
C)  one-sided markets 
D)  complementary benefits 
E)  sugging channels

Question 16

In terms of revenue model, Facebook is radically similar to Google.

Accepted Answer

A) True 
 B)False

Question 17

What can managers expect to learn from Facebook's feeds fiasco?

Accepted Answer

A)  Users are always reluctant to adopt newer technologies. 
B)  When new features are offered, they should be offered as "opt-out" rather than "opt-in." 
C)  Firms should engage users on new initiatives and take steps to protect user privacy. 
D)  Users generally get used to the idea of a new technology only if they are given adequate time. 
E)  Firms should refrain from claiming ownership of user data without their consent.

Question 18

When a firm _____, it sells stock to the public for the first time.

Accepted Answer

The answer of When a firm _____, it sells stock...

Question 19

What are Facebook's plans regarding Facebook TV?

Accepted Answer

The answer of What are Facebook's plans regarding Facebook TV?...

Question 20

Investor groups that provide funding in exchange for a stake in the firm and often, a degree of managerial control are called _____.

Accepted Answer

A)  credit unions 
B)  venture capitalists 
C)  hedge fund managers 
D)  mutual fund executives 
E)  greenfield investors

Exam 9: Facebook: Building a Business From the Social Graph

The second phase of the Web is about:

_____ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

_____ refer to programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as send or receive data.

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

How has Facebook dominated the link-sharing market?

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

Which of the following is also known as Metcalfe's Law?

The earlier a firm accepts venture capitalist funding, the more control it exerts over its own functioning in the long run.

When others take advantage of a user or service without providing any sort of reciprocal benefit it is called a _____.

Roughly one in every seven people on the planet has a Facebook account.

Facebook is mostly powered by open source software such as MySQL and Memcache.

CPM, a method of charging for advertisements, is the short form for _____.

Facebook has overtaken all Internet rivals, except Google, in terms of revenue per user.

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

In terms of revenue model, Facebook is radically similar to Google.

What can managers expect to learn from Facebook's feeds fiasco?

When a firm _____, it sells stock to the public for the first time.

What are Facebook's plans regarding Facebook TV?

Investor groups that provide funding in exchange for a stake in the firm and often, a degree of managerial control are called _____.