Question 1

The unstructured nature of wikis is both a source of strength and weakness.

Accepted Answer

A) True 
 B)False

Question 2

_____ is a method for sending / 
broadcasting data to users who subscribe to a service's "RSS feed."

Accepted Answer

The answer of _____ is a method for sending /...

Question 3

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends."

Accepted Answer

A)  static 
B)  serial 
C)  chronological 
D)  decadent 
E)  viral

Question 4

_____ are links in a blog post that refer readers back to cited sources.

Accepted Answer

A)  Blog rolls 
B)  Trackbacks 
C)  Virtual world 
D)  Blogospheres 
E)  Folksonomies

Question 5

Which of the following is one of the downsides of blogging?

Accepted Answer

A)  Bloggers can expose design flaws in products and cause losses of millions of dollars to the firms. 
B)  Comment threads do not allow the posting of comments anonymously, and this gives rise to privacy concerns. 
C)  Blog features are complicated and novice users struggle to use the advantages of blogs to the fullest extent. 
D)  Bogus "praise posts" can be posted by corporate employees to talk up their firms. 
E)  Blog posts are difficult to keep track of due to a lack of an organized tagging scheme and searchability features.

Question 6

Which of the following services come under the Web 2.0 umbrella?

Accepted Answer

A)  Domain name speculation 
B)  Page views 
C)  Link sharing 
D)  Personal Web sites 
E)  Publishing

Question 7

The process of tracking and responding to online mentions of a product, organization, or individual is known as:

Accepted Answer

A)  astroturfing. 
B)  public relations marketing. 
C)  public profile doctoring. 
D)  online reputation management. 
E)  image maintenance service.

Question 8

Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be "smart"?

Accepted Answer

A)  Strongly opinionated 
B)  Homogeneous 
C)  Offer a wide range of verdicts 
D)  Decentralized 
E)  Intellectually proximate

Question 9

_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.

Accepted Answer

A)  Hash tag 
B)  Trackbacks 
C)  Blog roll 
D)  Roll back 
E)  Long tail

Question 10

How are Web 1.0 services different from those that come under Web 2.0?

Accepted Answer

A)  Web 1.0 services are a broader mixture of multimedia content than Web 2.0 services. 
B)  Web 1.0 services include a wide array of social networks, blogs, and instant messaging services. 
C)  Applications in Web 1.0 are placed within supporting structures such as social networks, instead of being placed directly on the Web. 
D)  Web 1.0 services included syndication and search engine optimization features compared to their more efficient Web 2.0 counterparts. 
E)  Web 2.0 services foster collaboration and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.

Question 11

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

Accepted Answer

A) True 
 B)False

Question 12

Complete the analogy: Web 1.0- Instant messaging; Web 2.0- _____

Accepted Answer

A)  Twitter 
B)  Wikis 
C)  Blogging 
D)  Torrents 
E)  Flickr

Question 13

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Accepted Answer

A) True 
 B)False

Question 14

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Accepted Answer

The answer of What are blogs? What features does a...

Question 15

As with other types of social media, content flows in social networks are easy to control.

Accepted Answer

A) True 
 B)False

Question 16

Twitter's rapid rise has allowed it to attract enough startup capital to enable it to approach revenue gradually and with caution, in the hopes that:

Accepted Answer

A)  it will fetch the firm a higher-than-market-value evaluation. 
B)  it won't alienate users with too much advertising. 
C)  it does not attract the attention to its model from rival microblogging services. 
D)  it does not turn into a resource hogging black hole like YouTube is proving to be for Google. 
E)  free riders do not hijack the service to feed off its profits.

Question 17

_____ applications can overlay real data on top of images from a GPS and compass-equipped smart phone.

Accepted Answer

A)  Virtual world 
B)  Smart tag 
C)  Augmented reality 
D)  Service architecture 
E)  Social network

Question 18

_____ has become the fifth most visited site on the Internet

Accepted Answer

The answer of _____ has become the fifth most visited...

Question 19

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?

Accepted Answer

The answer of How has the rise of microblogging in...

Exam 8: Social Media, Peer Production, and Web 20

The unstructured nature of wikis is both a source of strength and weakness.

_____ is a method for sending / broadcasting data to users who subscribe to a service's "RSS feed."

The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or "friends."

_____ are links in a blog post that refer readers back to cited sources.

Which of the following is one of the downsides of blogging?

Which of the following services come under the Web 2.0 umbrella?

The process of tracking and responding to online mentions of a product, organization, or individual is known as:

Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be "smart"?

_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.

How are Web 1.0 services different from those that come under Web 2.0?

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

Complete the analogy: Web 1.0- Instant messaging; Web 2.0- _____

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

As with other types of social media, content flows in social networks are easy to control.

Twitter's rapid rise has allowed it to attract enough startup capital to enable it to approach revenue gradually and with caution, in the hopes that:

_____ applications can overlay real data on top of images from a GPS and compass-equipped smart phone.

_____ has become the fifth most visited site on the Internet

How has the rise of microblogging in general, and Twitter in particular, impacted the way people communicate and do business?