Question 1

In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

Accepted Answer

A) True 
 B)False

Question 2

What are the two primary advantages of using E-Ink vs. a traditional laptop or smartphone display? What is the main reason E-Ink isn't being used for laptops or tablets?

Accepted Answer

The answer of What are the two primary advantages of...

Question 3

What is Twitch and why did Amazon buy it?

Accepted Answer

The answer of What is Twitch and why did Amazon...

Question 4

Amazon's moves are largely motivated by:

Accepted Answer

A)  customer focus. 
B)  cost cutting. 
C)  the focus on making immediate supplier payments. 
D)  internal leadership. 
E)  technology advancements.

Question 5

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Accepted Answer

The answer of _____ is a classification of software that...

Question 6

_____ is the number of times inventory is sold or used during a specific period.

Accepted Answer

The answer of _____ is the number of times inventory...

Question 7

Many pundits assumed Amazon would fail. Why?

Accepted Answer

A)  the firm was losing money and competing against established, well known, offline brands who were going online. 
B)  Amazon was too short-term focused. 
C)  the firm was based in Seattle, rather than Silicon Valley. 
D)  Amazon sales were not increasing. 
E)  all of the above.

Question 8

Which of the following is the most liquid asset?

Accepted Answer

A)  Plant machinery 
B)  Retail locations 
C)  Goodwill 
D)  Cash 
E)  Office furniture

Question 9

Free shipping can cost Amazon upwards of . _____ million in a single quarter,

Accepted Answer

A)  customer focus. 
B)  cost cutting. 
C)  the focus on making immediate supplier payments. 
D)  internal leadership. 
E)  technology advancements.

Question 10

Which of the following strategies was followed by Amazon's founder?

Accepted Answer

A)  He focused more on Amazon's quarterly results. 
B)  He postponed profit harvesting. 
C)  He reduced warehousing capacity. 
D)  He consciously ignored cloud computing platforms. 
E)  He built e-commerce operations only for Amazon's customers in the United States.

Question 11

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

Accepted Answer

The answer of A(n) _____ is a marketing practice where...

Question 12

The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

Accepted Answer

The answer of The phrase ___________________ refers to the situation...

Question 13

What advantage does Amazon get by creating its own branded products?

Accepted Answer

A)  Allows the firm to cut out some of the costs that would otherwise go to a branded supplier. 
B)  Gives Amazon even more negotiating leverage with suppliers. 
C)  Allows Amazon products revealed on site and in the firm's product search results to eliminate costly advertising and other awareness-building spending that many rival products invest in. 
D)  Reduces reliance on well-known suppliers that otherwise sell commodity products. 
E)  All of the above

Question 14

Identify the true statement.

Accepted Answer

A)  Agency pricing is illegal. 
B)  Rivals colluding to set prices is illegal. 
C)  Wholesale pricing is illegal. 
D)  In agency pricing, the seller pays publishers for titles and then sells those titles at whatever price it wished. 
E)  Wholesale pricing is also known as agency pricing.

Question 15

Which of the following is true of the Kindle?

Accepted Answer

A)  An individual, who owns a Kindle, cannot purchase books provided by non-Amazon publishers. 
B)  The Kindle is only about digitally reading books and not about linking customers to other physical products offered by Amazon. 
C)  By the holiday season of the product's second year, the number of Kindles sold began to decline steadily. 
D)  Amazon doesn't look to make money directly from Kindle hardware sales. 
E)  Amazon today sells fewer electronic books overall than their print counterparts.

Question 16

Amazon's Kindle is described as an e-reader, but these devices are also effectively storefronts, directly linking consumers to purchase opportunities for Amazon products..

Accepted Answer

A) True 
 B)False

Question 17

Amazon has significantly changed the cost-structure of the publishing industry.

Accepted Answer

A) True 
 B)False

Question 18

Amazon today sells fewer electronic books overall than their print counterparts.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of Amazon's warehousing process?

Accepted Answer

A)  Autonomous robots are in charge of building an order from a warehouse's inventory without any human intervention. 
B)  Amazon's items that produce the most sales volume are stocked on shelves, alphabetically, to speed selection and packing. 
C)  Amazon's systems stamp names and addresses on boxes so they can be filled by pickers directly from shelves. 
D)  When stacking shelves in its warehouses, Amazon ensures that no two similar products sit next to each other. 
E)  Amazon's items that are heavily discounted and about to be written off as 'unsellable inventory' are dropped in an area called 'mass land' in one last-ditch effort to move under-performing warehouse stock.

Question 20

Which of the following is an example of agency pricing?

Accepted Answer

A)  A department store gets a cut on the selling price of a product, which is set by the product's manufacturer. 
B)  A retail store purchases merchandise from a manufacturer and sells the merchandise at whatever prices it wishes to charge. 
C)  The government of a country sets the minimum price for certain agricultural products to cover the costs incurred by the farmers. 
D)  A manufacturer and a retailer work in a collaborative manner to decide the price of the final product. 
E)  The government of a country sets the maximum price for a certain product that retailers cannot exceed.

Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

In order to ensure security, Amazon Web Services allows only pre-approved, technically sophisticated firms to rent the firm's industrial-strength computing capacity on an as-needed basis.

What are the two primary advantages of using E-Ink vs. a traditional laptop or smartphone display? What is the main reason E-Ink isn't being used for laptops or tablets?

What is Twitch and why did Amazon buy it?

Amazon's moves are largely motivated by:

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

_____ is the number of times inventory is sold or used during a specific period.

Many pundits assumed Amazon would fail. Why?

Which of the following is the most liquid asset?

Free shipping can cost Amazon upwards of . _____ million in a single quarter,

Which of the following strategies was followed by Amazon's founder?

A(n) _____ is a marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

The phrase ___________________ refers to the situation where software developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base.

What advantage does Amazon get by creating its own branded products?

Identify the true statement.

Which of the following is true of the Kindle?

Amazon's Kindle is described as an e-reader, but these devices are also effectively storefronts, directly linking consumers to purchase opportunities for Amazon products..

Amazon has significantly changed the cost-structure of the publishing industry.

Amazon today sells fewer electronic books overall than their print counterparts.

Which of the following is true of Amazon's warehousing process?

Which of the following is an example of agency pricing?