Multiple Choice
Ochre Inc. manufactures accessories such as belts, bags, and shoes. It produces the basic models of all these items on large scale. However, customers can customize these products by choosing embellishments of their choice, such as zippers, straps, and buckles. Ochre's manufacturing process best exemplifies __________.
A) mass optimization
B) mass customization
C) mass consumerism
D) mass production
Correct Answer:
Verified
Correct Answer:
Verified
Q42: Marketers typically segment markets based on _.<br>A)the
Q43: In terms of product differentiation, convenience refers
Q44: Kim, a consumer, is in the final
Q45: Suede Inc., a company that manufactures bags,
Q46: Explain product differentiation.
Q48: Zeal Inc. launches a new software application.
Q49: What are the three ways in which
Q50: Time-Threads Inc. sells storage devices, such as
Q51: Tina prefers buying products for the emotional
Q52: Which of the following is a source