The Marketing Department of a Cosmetics Brand Conducts a Research

Multiple Choice

The marketing department of a cosmetics brand conducts a research. 40% of its customers said that they prefer the brand because they do not need to reapply the product often, while 30% said that they chose the brand because the products are organic. If the brand segments the customers by the features of the cosmetics they prefer, the segmentation is primarily based on __________.

A) brand image
B) demographics
C) product attributes
D) psychographics of wholesalers