Multiple Choice
Which of the following is a disadvantage of audit services (Table 4.3 in the text) ?
A) data may not be representative;quality of data limited
B) data is lacking in terms of content,quantity,and quality
C) interviewer errors;respondent errors
D) coverage may be incomplete;matching of data on the competitive activity may be difficult
Correct Answer:
Verified
Correct Answer:
Verified
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