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    Essentials of Services Marketing
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    Exam 7: Promoting Services and Educating Customers
  5. Question
    ____________ Uses the Metaphor of Reaching the Top to Appeal
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____________ Uses the Metaphor of Reaching the Top to Appeal

Question 21

Question 21

Multiple Choice

____________ uses the metaphor of reaching the top to appeal to their customers.


A) Prudential
B) Allstate
C) Accenture
D) MasterCard
E) Merrill Lynch

Correct Answer:

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