Question 1

Targeting is the process of selecting the market segments that are most attractive to the firm and selecting an appropriate segment coverage strategy.

Accepted Answer

A) True 
 B)False

Question 2

According to the text, ________ are the most ignored group of technology consumers.

Accepted Answer

A)  Mouse Potatoes 
B)  Techno-Strivers 
C)  New Age Nurturers 
D)  Traditionalists

Question 3

Discuss the issues surrounding global Facebook and internet adoption, as well as their implications for e-marketers.

Accepted Answer

The answer of Discuss the issues surrounding global Facebook and...

Question 4

According to Forrester Research's scheme of technographic segments, which of the following is most likely to be a receptive audience of new technologies.

Accepted Answer

A)  fast followers 
B)  sidelined citizens 
C)  cautious onlookers 
D)  handshakers

Question 5

What are the ways to target online communities? If you were making a recommendation to the e-marketing officer of Amazon.com which one or ones would you recommend the firm to use?

Accepted Answer

The answer of What are the ways to target online...

Question 6

C2C is the commonly accepted abbreviation for consumer-to-consumer marketing.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the biggest problem with price differentiation?

Accepted Answer

A)  difficult to market 
B)  lowers value proposition 
C)  easily duplicated 
D)  quality is more important to buyers on the Internet

Question 8

To be an attractive online segment the segment must be all the following except ________.

Accepted Answer

A)  be sizable 
B)  hold great potential for profit 
C)  be technically savvy 
D)  have access to the Internet

Question 9

Social networking is based on the idea of six degrees of separation.

Accepted Answer

A) True 
 B)False

Question 10

Explain how psychographics can be used to segment markets. What useful information is gathered by focusing on this kind of information?

Accepted Answer

The answer of Explain how psychographics can be used to...

Question 11

All of the following are criteria for targeting except ________.

Accepted Answer

A)  reliability 
B)  accessibility 
C)  profitability 
D)  growth

Question 12

Chinese is the second most popular Internet language.

Accepted Answer

A) True 
 B)False

Question 13

Marketers using ________ often form groups of consumers based on the outcomes they desire from the product.

Accepted Answer

A)  behavioral segmentation 
B)  benefit segmentation 
C)  online selling 
D)  usage segmentation

Question 14

Find an example of a Web site that is using integrator positioning to market their products. Your answer should include a definition of integrator positioning.

Accepted Answer

The answer of Find an example of a Web site...

Question 15

User psychographics include all of the following except _________.

Accepted Answer

A)  personality 
B)  lifestyle 
C)  geographic location 
D)  values

Question 16

According to Forrester Research consumer technographic segments, ________ are technophiles and technology laggards, being least receptive audience for new technologies.

Accepted Answer

A)  techno strivers 
B)  sidelined citizens 
C)  fast forwards 
D)  surfers

Question 17

________ are internal evaluations about people, products, and objects, while ________ refers to what a person physically does.

Accepted Answer

A)  Lifestyles; behaviors 
B)  Behaviors; attitudes 
C)  Attitudes; behavior 
D)  Attitudes; lifestyle

Exam 8: Segmentation, Targeting, Differentiation, and Positioning Strategies

Targeting is the process of selecting the market segments that are most attractive to the firm and selecting an appropriate segment coverage strategy.

According to the text, ________ are the most ignored group of technology consumers.

Discuss the issues surrounding global Facebook and internet adoption, as well as their implications for e-marketers.

According to Forrester Research's scheme of technographic segments, which of the following is most likely to be a receptive audience of new technologies.

What are the ways to target online communities? If you were making a recommendation to the e-marketing officer of Amazon.com which one or ones would you recommend the firm to use?

C2C is the commonly accepted abbreviation for consumer-to-consumer marketing.

Which of the following is the biggest problem with price differentiation?

To be an attractive online segment the segment must be all the following except ________.

Social networking is based on the idea of six degrees of separation.

Explain how psychographics can be used to segment markets. What useful information is gathered by focusing on this kind of information?

All of the following are criteria for targeting except ________.

Chinese is the second most popular Internet language.

Marketers using ________ often form groups of consumers based on the outcomes they desire from the product.

Find an example of a Web site that is using integrator positioning to market their products. Your answer should include a definition of integrator positioning.

User psychographics include all of the following except _________.

According to Forrester Research consumer technographic segments, ________ are technophiles and technology laggards, being least receptive audience for new technologies.

are internal evaluations about people, products, and objects, while refers to what a person physically does.