According to the "80/20 Rule

Multiple Choice

According to the "80/20 rule":

A) marketing accounts for 80 percent of the consumer's dollar.
B) only 20 out of every 100 firms use formal marketing control programs.
C) about 20 percent of a typical firm's customers are unprofitable to serve.
D) even though a firm might be showing a profit, 80 percent of its business might be coming from only 20 percent of its products or customers.
E) None of the above is correct.