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    Basic Marketing Study Set 1
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    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
  5. Question
    According to the _____, Much Good Information Is Hidden in Summary
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According to the _____, Much Good Information Is Hidden in Summary

Question 139

Question 139

Multiple Choice

According to the _____, much good information is hidden in summary data.


A) iceberg principle
B) sales paradox
C) 80/20 rule
D) summary definition
E) fishbone rule

Correct Answer:

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