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  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 18: Implementing and Controlling Marketing Plans: Evolution and Revolution
  5. Question
    A ________ Requires a Detailed Look at the Company's Current
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A ________ Requires a Detailed Look at the Company's Current

Question 109

Question 109

Multiple Choice

A ________ requires a detailed look at the company's current marketing plans to see if they are still the best plans the firm can offer.


A) cost analysis
B) full-cost approach
C) sales analysis
D) marketing audit
E) strategic scenario review

Correct Answer:

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