Which of the Following Gives the Correct Order of the Steps

Multiple Choice

Which of the following gives the correct order of the steps in the new-product development process?

A) Screening, idea generation, idea evaluation, development, commercialization
B) Idea generation, screening, idea evaluation, development, commercialization
C) Idea generation, idea evaluation, development, screening, commercialization
D) Development, idea generation, screening, commercialization, idea evaluation
E) Commercialization, idea generation, idea evaluation, screening, development