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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    The Example for the Seven-Step Approach (Discussed in the Text)
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The Example for the Seven-Step Approach (Discussed in the Text)

Question 41

Question 41

True/False

The example for the seven-step approach (discussed in the text) uses apartment buildings in cities with large student populations as its broad product-market.

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