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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    In the Seven-Step Approach to Market Segmentation, It Is Best
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In the Seven-Step Approach to Market Segmentation, It Is Best

Question 22

Question 22

True/False

In the seven-step approach to market segmentation, it is best to identify the relevant needs of all potential customers BEFORE trying to form homogeneous submarkets.

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