True/False
In the seven-step approach, the basic comfort needs (heating and cooling, a good bed, a clean bathroom) and other needs like a telephone and safety/security are the qualifying needs, not the determining needs.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q55: How customers think about the various brands
Q56: The definition of a product-market includes a
Q57: A basic difference between a "generic market"
Q58: A "generic market" is a market in
Q59: Segmenting, in contrast to combining:<br>A) tends to
Q61: When Hallmark stores offer a product line
Q62: Qualifying dimensions are those that actually affect
Q63: A generic market description looks at market
Q64: A "substantial" market segment is one which
Q65: The marketing management team for Dada Motors