Saying That a Good Market Segment Should Be "Heterogeneous Between

Multiple Choice

Saying that a good market segment should be "heterogeneous between" means:

A) That the consumers in a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
B) That the consumers in a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
C) That the consumers in different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
D) That the consumers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.
E) That the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables.