Multiple Choice
A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:
A) Clustering management system.
B) Product positioning matrix.
C) Product differentiation matrix.
D) Diversification management system.
E) Customer relationship management system.
Correct Answer:
Verified
Correct Answer:
Verified
Q226: The disaggregating step in market segmentation involves<br>A)
Q227: Which of the following is LEAST LIKELY
Q228: The seven-step approach to segmenting product-markets (discussed
Q229: In the seven-step approach, qualifying dimensions are
Q230: Which of the following is MOST LIKELY
Q232: When a company becomes aware that a
Q233: Benefits of focusing on a specific target
Q234: Market segmentation:<br>A) means the same thing as
Q235: Qualifying dimensions<br>A) need to be very specific.<br>B)
Q236: Marketing-oriented managers see segmenting as a process