In Measuring Consumer Satisfaction, Marketing Managers Should Remember That

Multiple Choice

In measuring consumer satisfaction, marketing managers should remember that:

A) Customer satisfaction is a highly personal concept.
B) Consumer expectations and aspirations tend to remain the same over time.
C) Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
D) Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
E) All of these alternatives are correct.