The "Contribution-Margin Approach" to Marketing Cost Analysis

Multiple Choice

The "contribution-margin approach" to marketing cost analysis:

A) considers only those costs which are directly related to particular alternatives.
B) is especially useful for estimating the long-run profit of a proposed strategy.
C) allocates variable costs which are hard to measure to overhead.
D) is especially useful for determining if there should be more controls on fixed costs.
E) All of these are correct.