Which of the Following Statements About a "Marketing Audit" Is

Multiple Choice

Which of the following statements about a "marketing audit" is true?

A) A marketing audit should be conducted only when some crisis arises.
B) It probably should be conducted by someone inside the marketing department who is familiar with the whole program.
C) A marketing audit should evaluate the company's whole marketing program-not just some parts of it.
D) A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program.
E) All of these are true statements.