Multiple Choice
Value in use pricing
A) does not vary from one product to another.
B) sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used.
C) merely sets the price at what customers expect to pay.
D) sets a rather high price to suggest high quality or high status.
E) is determined by online auctions.
Correct Answer:
Verified
Correct Answer:
Verified
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