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When CenturyLink Attracts Residential Customers by Setting One Monthly Fee

Question 159

Multiple Choice

When CenturyLink attracts residential customers by setting one monthly fee for high-speed Internet, cable TV, and long-distance phone services that is $40 less than the price of purchasing these three services separately, this is an example of:


A) Reference price
B) Price line
C) Bundle price
D) Leader price
E) Demand-backward price

Correct Answer:

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