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Sales-Oriented Objectives Stated in Market Share Terms

Question 88

Multiple Choice

Sales-oriented objectives stated in market share terms:


A) make some sense when a market is growing rapidly.
B) use market share targets instead of dollar or unit sales targets.
C) might be achieved and still result in losses for the firm.
D) may lead to greater economies of scale for the firm than for its competitors.
E) All of these alternatives are correct.

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