When Personal Computers Were in the Market Introduction Stage of Their

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle, advertising had to help consumers understand why they needed to own a computer and what a computer could do. Now that personal computers are mature products and have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So, personal computer advertising used to be _______________ advertising in market introduction, but is now _______________ advertising in market maturity.

A) comparative; pioneering
B) pioneering; institutional
C) competitive; pioneering
D) pioneering; competitive
E) comparative; reminder