Multiple Choice
Regarding media selection:
A) the media available in a country may limit the choices.
B) the low cost of television makes it a "must buy."
C) the use of "mass market magazines" is growing in popularity-to cut costs.
D) the only advertising medium available for direct-response ads is mail.
E) All of these alternatives are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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