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    Basic Marketing Study Set 1
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    Exam 15: Advertising, Publicity, and Sales Promotion
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    If the Advertising Objective Is to Convince Potential Customers That
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If the Advertising Objective Is to Convince Potential Customers That

Question 269

Question 269

Multiple Choice

If the advertising objective is to convince potential customers that "Safeway Cleaners" offers excellent dry-cleaning services, what medium would be best for reaching local prospects?


A) Television
B) Magazines
C) Cinema
D) Internet
E) Newspapers

Correct Answer:

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