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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Pushing (A Product Through a Channel) Means Using Normal Promotion
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Pushing (A Product Through a Channel) Means Using Normal Promotion

Question 335

Question 335

True/False

Pushing (a product through a channel) means using normal promotion effort to help sell the whole marketing mix to intermediaries.

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