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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Selecting an Effective Promotion Blend to Reach a Firm's Promotion
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Selecting an Effective Promotion Blend to Reach a Firm's Promotion

Question 336

Question 336

Multiple Choice

Selecting an effective promotion blend to reach a firm's promotion objectives requires careful consideration of the:


A) nature of competition.
B) promotion budget available.
C) product life cycle stage.
D) All of these should be considered.

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