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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    When Firms Promote Products to Their Own Employees as Part
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When Firms Promote Products to Their Own Employees as Part

Question 338

Question 338

Multiple Choice

When firms promote products to their own employees as part of an internal marketing effort, they are using a


A) digital marketing approach.
B) pulling approach.
C) personal selling approach.
D) telemarketing approach.
E) pushing approach.

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