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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    "Pulling" a Product Through a Channel of Distribution Focuses Promotion
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"Pulling" a Product Through a Channel of Distribution Focuses Promotion

Question 197

Question 197

True/False

"Pulling" a product through a channel of distribution focuses promotion efforts on wholesalers and retailers to get them interested in a producer's marketing mix.

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