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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    Favorable Word-Of-Mouth Information from Opinion Leaders Can Help a New
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Favorable Word-Of-Mouth Information from Opinion Leaders Can Help a New

Question 235

Question 235

True/False

Favorable word-of-mouth information from opinion leaders can help a new product, but a negative reaction by opinion leaders tends to have no effect.

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