All of the Following Are True of the Market Growth

Multiple Choice

All of the following are true of the market growth stage except

A) the main job is to persuade customers to buy, and keep buying, the company's product.
B) the promotion must build primary demand and not just for the company's own brand.
C) more competitors enter the market and mass selling becomes more economical.
D) the promotion emphasis shifts to stimulating selective demand.
E) salespeople and personal selling work towards expanding the number of outlets and cementing relationships with channel members.