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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Adoption Curve Concept Suggests That It Is Essential to Stimulate
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The Adoption Curve Concept Suggests That It Is Essential to Stimulate

Question 179

Question 179

True/False

The adoption curve concept suggests that it is essential to stimulate early adoption by the laggards-or the product will never get beyond introduction.

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