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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    During the Market Growth Stage of the Product Life Cycle
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During the Market Growth Stage of the Product Life Cycle

Question 177

Question 177

Multiple Choice

During the market growth stage of the product life cycle, a producer would focus promotional efforts on creating ___________ demand for its own brand.


A) Competitive
B) Customer
C) Selective
D) Discerning
E) Persuasive

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