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When Chase Bank Mails a 30-Day Offer for a New

Question 329

Multiple Choice

When Chase Bank mails a 30-day offer for a new pre-approved credit card with a $2,000 limit to a college student, this is an example of:


A) direct-response promotion.
B) integration.
C) publicity.
D) indirect-response promotion.
E) mass selling.

Correct Answer:

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