menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Basic Marketing Study Set 1
  4. Exam
    Exam 13: Promotionintroduction to Integrated Marketing Communications
  5. Question
    The LATE MAJORITY
Solved

The LATE MAJORITY

Question 258

Question 258

Multiple Choice

The LATE MAJORITY:


A) make a lot of use of mass media.
B) respond more to social pressure from other late adopters than to salespeople.
C) make a lot of use of salespeople.
D) use salespeople and have much contact with the early majority.
E) have a lot of contact with early adopters.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q253: Kelly Stich, marketing manager for Yummy Ice

Q254: In the customer-initiated communication process, marketing managers

Q255: The total cost of mass media may

Q256: Producers and wholesalers that target business customers

Q257: According to the AIDA model, promotion should

Q259: In customer-initiated interactive communication, marketers must stand

Q260: The adoption curve concept is most closely

Q261: During the market maturity stage of the

Q262: The informing objective in Promotion is simply

Q263: In customer-initiated interactive communication:<br>A) the message channel

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines