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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Adoption Curve Concept Is Most Closely Related to Which
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The Adoption Curve Concept Is Most Closely Related to Which

Question 260

Question 260

Multiple Choice

The adoption curve concept is most closely related to which of the following?


A) "noise" in the communication process
B) sales promotion aimed at a company's own sales force
C) the product life cycle
D) selective demand
E) the AIDA model

Correct Answer:

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