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When a Salesperson for Procter and Gamble Calls on Key

Question 61

Multiple Choice

When a salesperson for Procter and Gamble calls on key wholesalers to explain why they should stock and sell a new type of Procter and Gamble shampoo to retailers, this is an example of:


A) Pulling.
B) AIDA.
C) Encoding.
D) Pushing.
E) Decoding.

Correct Answer:

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