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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    _____ Prefer to Do Things the Way They Have Been
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_____ Prefer to Do Things the Way They Have Been

Question 57

Question 57

Multiple Choice

_____ prefer to do things the way they have been done in the past and are very suspicious of new ideas.


A) Innovators
B) Early adopters
C) Laggards or nonadopters
D) Late majority customer group
E) Opinion leaders

Correct Answer:

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