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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
  5. Question
    _____ Is a Promotion Activity That Tries to Spark Immediate
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_____ Is a Promotion Activity That Tries to Spark Immediate

Question 66

Question 66

Multiple Choice

_____ is a promotion activity that tries to spark immediate interest in the consumer.


A) Personal selling
B) Advertising
C) Publicity
D) Sales promotion
E) Press release

Correct Answer:

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