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    Basic Marketing Study Set 1
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    Exam 6: Business and Organizational Customers and Their Buying Behavior
  5. Question
    If Many Individuals Are Involved in a Buying Decision, This
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If Many Individuals Are Involved in a Buying Decision, This

Question 36

Question 36

Multiple Choice

If many individuals are involved in a buying decision, this is:


A) a multiple input situation.
B) a selective rebuy.
C) a modified rebuy.
D) a multiple buying influence situation.
E) a straight rebuy.

Correct Answer:

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